Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a common misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from the brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of the business’ offerings provides the legal specifics of a security program. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories readily.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate Trademark Reply Filing Online India application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval staying the exclusive user for this specified trademark for all the different goods and services applied for under the application.